In November 2021, I decided to take a leap and started my online eCommerce business as a side hustle while working full-time in a corporate role. I didn’t have any experience or knowledge about starting a business, but I began by selling jewelry pieces and plissé sets I sourced from AliExpress. My days were spent at my 9-to-5, and my nights and weekends were dedicated to building my dream.

I didn’t have a business plan, a marketing strategy, or a coach—I just started.

By May 2023, I took a redundancy and made the bold decision to work for myself full-time. It felt like a now-or-never moment, and I knew failure wasn’t an option.

In less than 12 months, I scaled my business to $450,000 in sales. Through trial and error, I taught myself the sales techniques and marketing strategies that helped me achieve real growth. I wore every hat in the business and learned what works by doing.